Our vision

To be the first ambassador for the heritage of Al-Qassim at the hospitality tables, inside and outside the Kingdom.

In Salal , we do not offer a product.

We present a story .

• A tale of dates that grew in the land of Qassim, of kleija (a type of date-filled pastry) baked in grandmothers' ovens, and of hospitality that knows no compromise on quality.

Authenticity — when you seek a flavor that resembles nothing but itself.

Quality — when you don't accept anything less than the best for your guests.

Generosity — when you want your table to speak before you do.

Saudi pride — when you carry the Kingdom's heritage to the world

We aspire to be:

The first thing that comes to mind when Saudi hospitality is mentioned.

A bridge that preserves heritage in a form befitting the times.

The trusted partner for homes, businesses, and events that accept nothing less than the best.

The ambassador who proudly carries the name of Al-Qassim to the tables of the world.

The national pillar that contributes to achieving the goals of the Kingdom's Vision 2030 in developing and exporting the food sector

We dream of a day when Saudi dates will be on every table...

And every time the generosity of Qassim is mentioned...

The name Salal is the first thing that comes to mind.

Email address: [email protected]

0555179896